What is email marketing you ask? Well, it is basically advertising your company or service via emails. Companies do this because it is cheaper, they get good exposure, it can go out to thousands of people at once and it delivers the message right to your selected audience. In order for a company to make money, you have to have the correct strategy and approach, but most importantly, when it comes to email marketing you have to make sure your email is not classified as spam. No one pays attention to spam; they will avoid it like it was one of the many scams that go around emails so often and you won’t stand a chance of generating any good business.
Some tips and advice that you can follow when understanding and answering the question “what is email marketing”, is to make your email professional and let the recipients know that your business is legitimate. You want to make money, not waste it and chase potential customers away, you want exposure and to compete with and beat other companies offering the same services or products. The email should contain contact details as part of your strategy and other tips and advice include the use of good spelling, English and grammar so that the email is taken seriously. Also let the recipients know that they can contact you should they have any queries.
Email marketing is a very successful form of marketing that many businesses make use of. There are too many scams circulating and email marketing can easily be thought of as such unless it is put together properly. The email should be eye-catching and before the recipients hit the “delete” button, you want them to see something that interests them and makes them open the email and read through it, this is your aim. Many people ask the question “what is email marketing”, even though they come across it so often without even knowing it.