There comes a time in the lifespan of an online business where it makes sense to look into outsourcing certain work. Whether it is keyword research, SEO, digging out and finding new niches, creating new websites or blogs or whatever else needs doing regularly it makes sense for an entrepreneur to pay someone else to do certain tasks while he or she can focus on building the business side of things more effectively. This kind of solution can work out extremely well for both the business owner and the person that jobs are outsourced to as they can usually work at their own pace.
While there are mostly benefits to outsourcing work to help you grow a web based business there are also some disadvantages to be aware of. Probably the biggest disadvantage to having somebody else do work for you is a lack of quality. Not surprisingly, others will not be as passionate or quality conscious towards your business as you are and many people that have work outsourced to them are just in it for the easy cash. In this case it is beneficial to be able to somehow test and compare potential “employees” to make sure you are paying money for the best possible service you can get within your price range.
My own online business is a good example. For a long time now I have been writing articles on various topics to add to my websites and blogs. Now that the number of projects I run is fast approaching 50 sites it has become more difficult to write good content regularly and still research new avenues and ways to make money online. So I made the decision to hire article writers, or Ghostwriters as they are known and outsource all the article writing to them.
Briefly, I put out an advert entitled Article Writers Wanted and I must say, had a huge response. From that response I was able to send each potential candidate an article topic to write on as a sample of their writing ability. The topic was the same for everybody and allowed me to compare their ability and style and all articles were checked on Copyscape for originality, something I am very cautious of when publishing new content online. I was able to choose what I believe to be the best two writers to outsource all my writing needs to while I am now free to research and focus on building the business to take things to the next level.
There are of course many different ways to find the right kind of people to work with and help you get tasks done, the only reason I shared what I am doing is to give a working example of how one could find people. Of course that won’t work in all cases but it is important to see some examples of work or a portfolio of some kind when looking to hire people to help you grow your business and assist in offering solutions for your outsourcing needs.