Advertising on Facebook is great for many reasons; it is cost effective for one which is great for companies and small to medium business. Many people do not advertise because they feel it is too expensive, or they place maybe one or two adverts online, in magazines or newspapers. One of the benefits of using Facebook for advertising is that your ad can potentially reach more than 250,000,000 individuals all over the world, if you want to increase the relevance of your ad you can attach social actions to it and you can create a great demand for your product or service by using other relevant ads. Using the popular online social networking facility can help business and companies reach so many people, more than any magazine or newspaper could do in such a short space of time.
It doesn’t matter if your product targets the youth of today or their elders, individuals of all ages use Facebook so you are sure to target the audience you need. If you want a return on investment you could do that and you can also choose if you wish to use Impression (CPM) or Pay Per Click (CPC). You can also advertise on your very own web page as this offers even more benefits, create your own Facebook Event or Page and advertise from there. Your adverts can potentially be seen by millions of people every day depending on your budget; you do not control how many people get to see the ads because twenty more people could join Facebook every day for the next two weeks and all that means for you is more people to see what you have to offer them, so this once again is extremely cost effective.
Your return on investment will have to be checked, but know that there shouldn’t be a problem with your advertisement. It is wonderful that you are able to reach the youth as well as the elderly through advertising on this hugely popular social networking facility. It is not at all like advertising in a newspaper – how many kids/teenagers read a newspaper these days? Advertising on Facebook is the perfect opportunity for you to get your product or service noticed by a huge web audience.